In an effort to turn around slumping sales nationwide, McDonald’s is testing out new, more customized combo meals. These are currently being tried in six test markets, including San Antonio, as reported by the Houston Chronicle.
Instead of just ordering a specific number from the combo menu (with a built in entree item, fries, and a small drink), these test markets are letting customers mix and match their entree item with different side items. For example, you could order a Big Mac, but instead of fries, you could get a sundae, or a salad.
This customized combo menu comes on the heals of a test currently happening in Southern California. That test is called the “Create Your Taste” which allows people to pick their burger toppings, and buns from a touch screen, and will be rolled out nationwide in January.
We welcome the new changes at McDonald’s, which needs to change. The US division of McDonald’s has had 4 straight quarters of declining sales. We are skeptical thought that just offering to make these types of custom changes are going to impact sales in which seems to be a more structural fracturing in the fast food industry where people are moving to more niche restaurants than sticking with the same known brands.